Bringing Back the American Small Farm Conference

THURSDAY, MARCH 08, 2018     

TimeSession Polyface You        * EXCLUSIVE TICKET *        Lunch is included in ticket priceLocation
8:00 - 9:00 AM GeneralOverview of Polyface Principles   Joel Salatin
What has made Polyface successful?  In this look behind the curtain, Joel explains
the ecological, economic, and emotional underpinnings that built the farm business.  This
includes creating an environment that not only provides opportunities on the farm for the
next generation, but makes that opportunity attractive.  From simple ecological principles
like animal movement and in-situ carbon cycling to renting rather than buying, this session
brings together a context to incubate successful multi-generational farm businesses.

9:00 - 9:10 AM Break

9:10 - 10:10 AM  GeneralAssembling a Team    Daniel Salatin
Building on Joel's first session principle that " all the gifts and talents necessary to run
a business do not grow on the same pair of legs," Daniel uses his extensive team development
leadership experience to explain the Polyface intern and apprentice program.  That program
prepares and vets the next stage:  building fiefdoms.  Rather than hiring employees, Polyface
uses Memorandums of Understanding to define spheres of autonomous responsibility, shared
risk, and self-built compensation packages.  The financial bottom line requires a functional
human relational team, which is often the most daunting and difficult component for farmers who tend to be hermit curmudgeons.  Daniel's enthusiastic embrace of people dynamics is infectious.

10:10 - 10:20 AM Break

10:20 - 11:20 AM General Marketing overview: on farm, restaurants, metropolitan buying clubs      Sheri Salatin
In this overview of the various Polyface marketing venues, Sheri drills into relationship
marketing and the current messaging required to create customer loyalty and differentiation.
Polyface sales are roughly 15 percent on-farm, 35 percent restaurant, 30 percent Metropolitan
Buying Clubs (MBC) and 20 percent retail boutiques,institutions, and other venues.  Sheri discusses the evolution and relative merits of each of these venues, including why Polyface does not personally participate in any farmers' markets.  Polyface sales are commission-based, a take-off of the fiefdom team building concept introduced by Daniel.  This session addresses the distribution/delivery issues surrounding rural/urban logistical interfaces.

11:20 - 11:30 AM Break

11:30 - 12:00 AMGeneralQ & A  Joel, Daniel, and Sheri Salatin

12:00 -1:30  PMCatered

Keynote Luncheon
Title: Don’t Be Scared: Be Strange

Speaker: Joel Salatin
Speaker Support: Dr. Linda Risner

Exhibit Hall
Conference Workshops Begin  *General Ticket*
 1:30- 2:30 PM1-1ARadical Rabbits    Daniel Salatin

 1-1BAgri-tourism   Scott McWilliams

 1-1C    Beginning Farmer Certificate Program Part 1
Farming – The First Steps       Presenter: Amy Patillo
The 4 P’s – purpose, plan, product, people 
Inventory your resources, the business plan, build skills through education and training, set up your business finance, your business access to land and capital, risk management, ag suitability site 

              1-1DHigh Tunnels Introduction
Norm Kilmer, Morgan County Seed  

  1-1EGarlic and Profits   Patrick Byers

  1-1FBeginning Bee Class
Dan Barton

 2:30-3:00 PM           Break   Visit With Vendors 
3:00- 4:00 PM 1-2ABeginning Farmer Certificate Program Part 2
Farming – Marketing is Key    Presenter: Patrick Byers
Direct marketing – farmers markets, on farm, PYO, CSA, internet
Wholesale marketing – schools, institutions, grocery stores, produce auction, restaurants,
value added products 

          1-2B Marketing     Sheri Salatin
More in depth aspects of marketing your product(s) using the electronic interface for the rural/urban connection, including the tensions, limitations, and opportunities to get our country stuff into the city.

             1-2C Introduction to Hydroponics    Jennifer Morganthaler   Craig Jennings
            1-2D No-Till Farming  Patrice Gros
A practical summary of all necessary steps to build and cultivate soil without machinery.
  1-2EBeginning Seed Saving for Small Farmers and Market Gardeners    Jill Henderson

  1-2FPasture Pigs Top 10 ways to run a profitable pasture-based pig farm. John Arbuckle 
 4:00- 4::20 PM    Break   Visit With Vendors 
 4:20 - 5:00 PM General Wrap up with Joel, Daniel and Sheri   Evaluations Raffle Prizes 
6:00 PM                MSU-WP Meet and Greet with Speakers at Missouri State University Room 103